COUNTY CRICKET BLOG: Why first-class county cricket will be gone in six years
This week’s newsletter is slightly different. There are all the usual stories. The Blast is covered, so are all the player moves, as well as the usual weird and wonderful tales from the county game. But I have only written one opinion piece of any consequence. It is right at the top and undoubtedly the most important section I have ever put in this county cricket newsletter.
Read it and tell me what you think.
I am desperate to be wrong. But, truly, I don’t think I am.
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The TV deal and its ramifications
The Hundred to be played until 2028 under new ECB-Sky Sports deal (BBC)
ECB and Sky Sports extend English cricket rights deal until end of 2028 (Cricinfo)
IPL window extended; England and Australia make space for Hundred and BBL (Cricinfo)
The Hundred gets prime slot in international schedule – at Test cricket's expense (Telegraph) ($)
New English cricket TV deal leaves several questions unanswered (Cricketer)
So, that’s it. We’re done.
County cricket, as we know it, will be over soon.
I know this obituary has been written on an annual basis for most of the last century but hear me out before you dismiss this as hyperbole.
The new Sky deal means the tournament-that-shall-not-be-named will continue until 2028. On the back of one season. One season in which few independent observers went further than describing it as a “qualified success” and much of that surrounded its impact on the women’s game. After all the rancour, disruption, North Korean PR and hollowing out of the game’s finances, they have green-lit an extension on the back of one season. Again, that’s one short, difficult season. OK, the Covid delay meant the deal was ripe for renewal. But so much is unknown. Then again, we have always lacked clarity on the research behind its development, its criteria for success and, finances aside, how it truly supports the structure of the game in the UK.
The two men who drove this charabanc, Colin Graves and Teflon Tom Harrison, are now gone from the ECB. The latter’s parting ‘gift’ was this television deal. Reportedly he wanted a 10-year package as his legacy and left to bank his bonus cheque when that was not agreed. So much for those noises about staying on to steward the game through its power vacuum. The ECB have no permanent chair, CEO and, it seems, little direction but those remaining have strapped the sport to this horse and will be whipping it raw until it starts to gallop towards the sunlit uplands everyone seems to be promising us these days.
The deal will have been rubber-stamped by county chairs and, yes, they agreed to the tournament-that-shall-not-be-named in the first place. But with a £1.3m annual sweetener, it will have seemed a risk worth taking when they were deep in debt and their arms were being twisted to breaking point anyway. Despite the structure, it is clearly wrong to see the ECB as subservient to the counties. Quite the opposite. But the ECB is now sheepishly tugging its forelock at Sky and, it seems, the crass, boorish manchild of a tournament to which they jointly gave birth.
Like a Roman boy-emperor, the event peers down at the rest of the game from a satin pillow while laconically nibbling on Skips and getting fanned by fawning ECB suits.
“Scheduled at the best time of the season? Certainly, sire.”
“All of the promotion the rest of the game has been crying out for? Absolutely, your highness.”
“Subsidised tickets, top talent, squeezing the pips on the counties? Yes, yes and triple yes, your magnificence, and might I add how beautiful you look. Salty snack chic is back in fashion these days.”
However, there is no natural superiority to the tournament-that-shall-not-be-named. There is nothing natural about it at all. In modern sports marketing terms, it is a lab rat. Engineered to maximise sporting jeopardy, attraction to key demographics and, above all, revenue. Meanwhile, non-monetisable issues such as dealing with racism and the cost of grassroots cricket have been overlooked.
The county game has been set aside to rot and, by 2028, time will have taken its toll and ‘their game’ will be the better option. Not because it is good, not because it is right but because they have made it so.
Of course, the march of short-form cricket is inexorable on a global scale. The 50-over game looks like being the immediate casualty. The tournament-that-shall-not-be-named has made it a second-class event in English domestic cricket and Ben Stokes retired from the international version this week citing an “unsustainable schedule”. South Africa have gambled a place at the next 50-over World Cup to get their domestic T20 off the ground. And, in a telling portent, if the ECB look for investment in you-know-what, the franchises were snapped up by IPL teams as subsidiaries. That event utterly dominates the cricket world. It has been pulling out players from the county seasons for years and now it is even pulling out teams from Tests at the last minute.
The ECB’s High-Performance Review will come down from game’s high table at some point. That is the perch from which the posh boys always tell us what’s best for us with those oh-so-helpful reports every few years.
The English season was squeezed before last season when they added a fourth format and ring-fenced its importance. Its effects have been swift. We have just enjoyed another vintage Blast competition but crowds were 15 per cent down and, unsurprisingly, the straight-away scheduling of the quarters and Finals Day meant they struggled to get their usual attendances. That competition was growing steadily until 2019 but will be scheduled out of relevance soon. Two short formats seem one too many and, with the ECB acting as regulator and commercialiser, there will be only one winner. Without that money, counties will struggle to survive and, anyway, the High-Performance Review might put some of them out of their misery well before that.
Look how far we have moved in a year. At this rate, another six will see almost all the resources shifted towards those grounds hosting franchises. By then, the artificial teams might even be playing in a red-ball tournament designed solely to feed the England team.
This is why I think it’s over for first-class county cricket as we know it.
So Sussex, the oldest sports team in the world, I fear you may be done sometime in the next six years. Kent, Worcestershire and Gloucestershire too. Leicestershire, Northamptonshire, Derbyshire, alas we always feared you might be the first against the wall. Somerset and my beloved Essex, as arguably the biggest counties without Test playing grounds, you might be saved if they expand the number of franchises. But do not count on it. And even if you are, I may not be watching anymore.
All these great old names could still be fielding teams beyond 2028 but, I fear, only as part-time, non-League style entities playing unnoticed, unloved cricket in run-down arenas. As a spectacle, it will be something akin to speedway or greyhound racing. Nothing near to ‘first-class’ anything.
Television rights revenue rules every major sport these days. For years, football fans have been moaning about kick-off times and the popular “big six” bullies wanting everything their own way. But English cricket has allowed itself to be entirely refashioned by television, inventing new teams and new formats. It has been a spectacularly spineless collapse borne out of a lack of skillful governance. They did not know what to do so they let someone else come up with the plan.
I say yet again for the cheerleading commenters and commentators eating crisps at the back. Change was needed and that involves letting go of the past. There are benefits to the tournament-that-shall-not-be-named but the vast majority could have been achieved via the existing county structure and a bigger, better Blast, albeit with a different attitude and the understanding there would be less of an immediate return. As it stands, long-term resilience has been sacrificed for short-term cash with precious little explanation, transparency or accountability.
Many of us have already reached the stage in life where we occasionally catch ourselves in the mirror and are shocked to see the tired, grey, forlorn facade of a dear-departed parent staring back. Time creeps forward in the shadows while we are busy doing other things, only revealing a glimpse of the truth when you catch it off-guard. From here on in, county cricket will collapse slowly and imperceptibly then, when it is sufficiently weakened, collapse quickly and finally because of a seemingly random spark. However, in reality, it will be because this television deal has accelerated the aging process for a game that was already displaying all the dodderiness of Joe Biden approaching the lectern.
I pray to be wrong but if the ripples from this deal play out as I suspect then traditional county cricket should now be treated as an endangered species. Over the next six years or so enjoy the last chance to see this wonderful waste of time in its natural habitat while you can.
But, mark my words, the countdown clock has been set in motion.
Hussain blames schedule for Stokes’ surprise ODI retirement (Cricket Paper)
Ben Stokes rested from South Africa T20Is, Hundred (Cricinfo)
Explainer: What has CSA done, and how will it impact cricket's future? (Cricinfo)
Being Outside Cricket @OutsideCricket
The IPL window extending into June plus the ECB's window for The Hundred in August effectively means that England's entire international calendar has to fit in a 2½ month gap. 6 Tests, 6 ODIs and 6 T20Is for the men, plus 2 women's series in 10-11 weeks. IPL window extended; England and Australia make space for Hundred and BBLA near-final draft of the international cricket calendar from May 2023 to April 2027 affirms the growing primacy of franchise T20 leaguesespncricinfo.com
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Looking back on the Blast
County cricket: last-over drama in Championship and T20 Blast final (Guardian)
T20 Blast team of the tournament: Who shone in 2022? (Cricketer)
BLOG: Neil Snowball – Plenty of reason for optimism after bumper Vitality Blast summer (ECB Pravda)
ECB defends dip in Blast attendances as Finals Day feels schedule squeeze (Cricinfo)
T20 Blast Attendance – A Boring Maths Post (Being Outside Cricket)
There are crowds and then there is money. Last Friday, I took my family to England v Northern Ireland in the women’s Euros. Four tickets, two adults and two children, cost £45. That is roughly half as much as it would have cost me to go to Edgbaston the following day had Essex made it to Finals day. That’s one cricket ticket equating to eight football ones. Bear that in mind when crowd figures are simplistically compared as a measure of success.
Alas, Edgbaston was not quite full. Setting aside a summer Saturday (and Sunday to recover) at a few days’ notice is hard for anyone with a family.
But what of the coverage? There were 25,000 people paying top Premier League football prices for a ticket to watch the pinnacle of the domestic cricket season.
Why did it not get Premier League coverage?
From the archives: English cricket fans get a first taste of Twenty20 Finals Day in 2003 (Times)
Lancashire argue final-ball umpiring error cost them T20 Blast title (Cricinfo)
This did actually cross my mind at the time. It would have been a nonsense if Lancashire had won in those circumstances. But I am sure James Vince would have taken it well.
A Tale of Two T20 Teams. A 'Dickens' of a conundrum (Grockles)
Player news and moves
Signings: Saini (Kent - 3xChamp, 5x50ov) , Rickelton (Northamptonshire - two more games), Roach (Surrey - rest of the season), Saqib Mahmood (Lancashire - two years) Chappell (Gloucestershire - loan Cheltenham games)
Blake (Surrey CCC) - There’s a nice story behind this one.
Hill, Bean and Cliff (no, not a firm of solicitors, all signed contracts with Yorkshire)
Matt Taylor ruled out for remainder of the season (Gloucestershire)
News, Views and Interviews
ECB allow counties to shift Championship start times to avoid worst of heatwave (Cricinfo)
MCC members can remove their jackets but not their ties. Pillocks
Ricardo Vasconcelos steps down as Northants captain after four months (Cricinfo)
Will Young 'the right man' for Northamptonshire captaincy (Northampton Chronicle)
This comes after Adam Rossington walked out abruptly to join Essex at the start of the season, tossing the armband behind him and singing "I think I’ve gotta leave right now."
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Compton calls for greater focus on mental health in cricket (Ealing Times)
Somerset all-rounder Suppiah reveals battle with anorexia (Powys News)
A couple of troubling stories about mental health issues within the game.
Former Yorkshire all-rounder Hood opens up on life-changing accident (Pebbleshire News)
Short answer: yes
Durham thoughts and the Godleman 'situation' (Peakfan)
In New York, America's Oldest Cricket Club Turns 150 (Barrons)
Finally, like a sharp summer sorbet, let’s cleanse our cricketing palette with tales from its greatest competition…
County Championship team of the week: Who joins Colin Ackermann? (Cricketer)
It’s been a good week for the county game and outground cricket (Morning Star)
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August 2023
- Aug 8, 2023 Because cricketers are worth it. Greed, ego and contract negotiations Aug 8, 2023
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May 2023
- May 20, 2023 COUNTY CRICKET BLOG: Blast preview | Foxes put meaning over money | Should Essex house Tigers? | Lancs v Somerset declaration row | Roach goes home | Lancs try to change rules at AGM May 20, 2023
- May 12, 2023 COUNTY CRICKET BLOG: Marketing trends in County Cricket | Week 6 Previews | Chaos at Derby | Cricket Paper back this weekend | Why invest in Yorkshire? | Tom Harrison paid £1.13m in final four months May 12, 2023
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April 2023
- Apr 29, 2023 COUNTY CRICKET BLOG: Week 3 reviews | 12-month IPL contracts offered to England players | Own your mistakes! | Sort out 'reciprocal' rights for county members | Tom Price heroics Apr 29, 2023
- Apr 21, 2023 COUNTY CRICKET BLOG: Championship Week 3 previews | Ballance retires | The dangerous ageism of labelling older fans 'a problem' | Saudi Arabia T20 threat | Oh Mickey (Arthur), you're so fine Apr 21, 2023
- March 2023
- February 2023
- December 2022
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November 2022
- Nov 18, 2022 COUNTY CRICKET BLOG: ECB change board | Back to an eight-team top division? | Smeed's move the first of many? | Hogan unretires | Major deals at Notts | Yorks racism hearing ramps up Nov 18, 2022
- Nov 3, 2022 COUNTY CRICKET BLOG: Richard Gould - the right CEO for the ECB ? | Shock Rushworth move | Yorkshire's key changes | New contracts - Wood, Barker, Hain | Surrey, Worcs coach appts Nov 3, 2022
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October 2022
- Oct 21, 2022 COUNTY CRICKET BLOG: Will a county 'go under' like Wasps? | Key says support you-know-what | Buttler & Croft contracts at Lancs | Yorks racism hearing in public? | Benefit Years no more? Oct 21, 2022
- Oct 8, 2022 COUNTY CRICKET BLOG: Angry reaction to Yorks' relegation | County Awards | Teams of the season | Will counties vote against Strauss Review? | Should we split cricket into two codes? Oct 8, 2022
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September 2022
- Sep 30, 2022 COUNTY CRICKET BLOG: Fantastic finale to the Champ season | Success at Surrey, Notts & Middx | Warks send Yorks down | Strauss Review reaction - and it's not good | Hildreth and Hogan farewells Sep 30, 2022
- Sep 16, 2022 COUNTY CRICKET BLOG: Should high performance mean high priority? | Royal London Cup previews | You-know-what 'least enjoyable' competition | $10m fine shows ECB the way on fighting racism Sep 16, 2022
- Sep 12, 2022 COUNTY CRICKET BLOG: Thompson delays county vote on Strauss review | Media blitz - Fri night Blast games, transfer window, player exodus | "One man and a dog" - still!!! | You-know-what Yr 2 figures Sep 12, 2022
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August 2022
- Aug 18, 2022 COUNTY CRICKET BLOG: 'Over my dead body' CEO on cutting counties | The schedule is a pretzel or a Rubik's cube | Hildreth retires early | Thompson's in-tray | My Faustian bargain Aug 18, 2022
- Aug 16, 2022 COUNTY CRICKET BLOG: Thompson appointed ECB chair | Special General Meeting forced at Lancashire | Yorks tribunal underway | Flintoff's Field of Dreams considered | Stevens to leave Kent Aug 16, 2022
- Aug 3, 2022 COUNTY CRICKET BLOG: Major moves announced | Yorks change captain | Royal London Cup is not an 'alternative' | What Dr Who tells us about the demise of county cricket | Loads of pessimism, sorry Aug 3, 2022
- Aug 1, 2022 COUNTY CRICKET BLOG: Will counties lose that £1.3m payment? | Why the balls have gone soft | Join Campaign to Save First-Class Cricket | B&H Cup 50 years on | Northeast's 410* Aug 1, 2022
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July 2022
- Jul 20, 2022 COUNTY CRICKET BLOG: Why first-class county cricket will be gone in six years Jul 20, 2022
- Jul 14, 2022 COUNTY CRICKET BLOG: Scarbados and Southport shine | Lancs Action Group rally members | Why do 'outsiders' love the Champ | What change will YOU make to save the game? Jul 14, 2022
- Jul 2, 2022 COUNTY CRICKET BLOG: What Wimbledon can teach English cricket | Vaughan off-air | Gale's parting shot | Sibley, Barnard moves | 'Bazball' in the county game | Who's out of contract Jul 2, 2022
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June 2022
- Jun 24, 2022 COUNTY CRICKET BLOG: Last four Yorks chairs blast ECB | Champ games to be played in UAE or Sri Lanka? | Introducing the 6ixty | Seriously, how to replace the ECB? | Big Somerset signing Jun 24, 2022
- Jun 17, 2022 COUNTY CRICKET BLOG: Yorkshire and former players charged | Willey returns to Northants | Moeen, Sibley to move? | Chesterfield of dreams | YouTube stream hacks Jun 17, 2022
- Jun 9, 2022 COUNTY CRICKET BLOG: Blast catches fire at last | Sky's schedule, fights and food problems | Why fan engagement is the key | Yorkshire payouts Jun 9, 2022
- Jun 2, 2022 COUNTY CRICKET BLOG: Blast crowds struggling, are you surprised? | Foxes fight back with £10 deal | Key to cut Championship games? | Fans' banners taken down | Jim Parks RIP Jun 2, 2022
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May 2022
- May 26, 2022 COUNTY CRICKET BLOG: T20 Blast Off | Ticket sales struggling because of you-know-what? | Has Championship been a let-down so far? | Surrey's classy gesture | Big sponsorship deal for Lancs May 26, 2022
- May 19, 2022 COUNTY CRICKET BLOG: ECB CEO Tom Harrison goes... finally | Have bad balls helped batters? | Bees stop play | Where you get in free after tea | Why should we listen to ex-players? May 19, 2022
- May 14, 2022 COUNTY CRICKET BLOG: Is a different Dukes ball the reason for all the runs? | Finally, an ECB chair we can believe in? | Sparkling new Potts |Best of the blogs May 14, 2022
- May 5, 2022 COUNTY CRICKET BLOG: Should Joe Clarke play for England? | Essex boardroom problems | Six ducks for Kent tail-ender | Yet more ECB nonsense May 5, 2022
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April 2022
- Apr 24, 2022 COUNTY CRICKET BLOG: Strauss Review nonsense | Key appointment doubts | Compton's stunning start | TalkSPORT's quality coverage | Syd Lawrence Apr 24, 2022
- Apr 15, 2022 COUNTY CRICKET BLOG: All the Championship previews | Mickey Arthur defends county cricket | A list of the ECB's mistakes this week | Player moves Apr 15, 2022
- Apr 7, 2022 COUNTY CRICKET BLOG: All the County Championship previews | Fantasy League tips | Bumble speaks out | Latest player moves | And 'Teflon Tom' wants to secure 'his legacy' Apr 7, 2022
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March 2022
- Mar 28, 2022 COUNTY CRICKET BLOG: Should we have a fan-led review? | Surprise! Talk of culling some counties | Yorkshire can't get out of their own way | Should the ECB fine themselves? | All the moves Mar 28, 2022
- Mar 7, 2022 COUNTY CRICKET BLOG: Warne remembered by Hampshire | Power struggles at top of the county game | More trouble at Yorkshire | Should Durham be asking questions? | Lots of new signings Mar 7, 2022
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February 2022
- Feb 18, 2022 COUNTY CRICKET BLOG: 'Civil War' at Yorkshire | Why Tom Harrison is cricket's Chesney Hawkes? | Mickey Arthur flies in | Surrey's 15k members | Davies banned for tweets | All the player moves Feb 18, 2022
- Feb 2, 2022 COUNTY CRICKET BLOG: Angry about the fixtures, the Yorkshire scandal and especially the ECB... here's why Feb 2, 2022
- January 2022
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December 2021
- Dec 24, 2021 BLOG: All the major player moves & contracts | Exploring Cricket & class | A right old 'Codgerfest' | Counties redeveloping grounds | Changes at Yorkshire | Peter O'Toole taught by Imran Khan Dec 24, 2021
- Dec 10, 2021 BLOG: Yorkshire look to rebuild | Lancashire's new ground | Coaching changes at Hants | Northants and Derbyshire overseas signings | All the latest player moves | Delay on 2022 fixture announcements Dec 10, 2021
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November 2021
- Nov 28, 2021 BLOG: Latest on Yorkshire racism scandal, all the county cricket moves, are ECB 'fit for purpose'? Nov 28, 2021
- Nov 10, 2021 Sign up FREE to the only County Cricket newsletter - all the latest in one place Nov 10, 2021
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October 2021
- Oct 28, 2021 It seems you can't wish Geoffrey Boycott a happy birthday anymore Oct 28, 2021
- Oct 1, 2021 The Championship must find its niche again and Mason Crane must not ruin my Spag Bol again Oct 1, 2021
- Oct 1, 2021 The Grumbler's County Championship team of the season - 2021 Oct 1, 2021
- Oct 1, 2021 How to say goodbye to a cricket season, career or life Oct 1, 2021
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September 2021
- Sep 14, 2021 Dear Mr Dowden, first-class counties are 'art treasures' too Sep 14, 2021
- Sep 8, 2021 We love seeing the youngsters play but it helps county finances too Sep 8, 2021
- Sep 1, 2021 Why watch when there is nothing to play for? Sep 1, 2021
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August 2021
- Aug 24, 2021 The intended consequence of diminished horizons Aug 24, 2021
- Aug 18, 2021 Like the many who will follow him, red-ball Ravi will be missed Aug 18, 2021
- Aug 11, 2021 Cricket needs diversity from all sides Aug 11, 2021
- Aug 3, 2021 Gimmickry can help county cricket too Aug 3, 2021
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July 2021
- Jul 29, 2021 50 and out? Why one-day cricket may fall through the cracks Jul 29, 2021
- Jul 20, 2021 A failure of governance Jul 20, 2021
- Jul 13, 2021 Cricket, data and Foxes Jul 13, 2021
- Jul 9, 2021 Lessons from six months of creating county cricket content Jul 9, 2021
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June 2021
- Jun 30, 2021 What happens when you become a cricket 'meme’ Jun 30, 2021
- Jun 21, 2021 How 'Hobbiton' is starting a village cricket team during a pandemic Jun 21, 2021
- Jun 15, 2021 Where's the fun? Derek Randall and Spinwash show the joyful chaos of yesteryear Jun 15, 2021
- Jun 9, 2021 County cricket fans are having their say... and their 'When Saturday Comes' moment Jun 9, 2021
- Jun 2, 2021 Why cricket's best YouTube channel is under threat Jun 2, 2021
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May 2021
- May 26, 2021 Fanning the flames for REAL supporter representation May 26, 2021
- May 18, 2021 Getting back in the ground, it’s going to be pretty damn emotional May 18, 2021
- May 18, 2021 By the end of this season, we’ll know if traditional county cricket has been outgunned May 18, 2021
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October 2020
- Oct 7, 2020 Vitality Blast: Team of the Season 2020 Oct 7, 2020
- Oct 7, 2020 Streaming offers red-ball cricket a lifeline Oct 7, 2020
- Oct 7, 2020 My T20 finals days: Michelangelo, Kiss Cam and the Sugababes Oct 7, 2020
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September 2020
- Sep 30, 2020 The Grumbler's Team of the Bob Willis Trophy 2020 Sep 30, 2020
- Sep 30, 2020 Barmy Army 'batten down hatches' as Covid hits cricket tour business Sep 30, 2020
- Sep 30, 2020 No-one marketed the Bob Willis Trophy final, so I did it myself for a tenner Sep 30, 2020
- Sep 24, 2020 Udal on Parkinson's Disease - 'When you play cricket, you learn to fight' Sep 24, 2020
- Sep 24, 2020 Tom Banton's not Somerset's Messiah, he's a very naughty boy Sep 24, 2020
- Sep 24, 2020 Why cricket fans will mourn this season more than most Sep 24, 2020
- Sep 10, 2020 Cold-blooded Murtagh takes on Donald Trump's spinner Sep 10, 2020
- Sep 10, 2020 By George, he's the proud No11, batting in his mother's memory Sep 10, 2020
- Sep 10, 2020 Bring back the 'FA Cup' of cricket Sep 10, 2020
- Sep 10, 2020 County game grows viewership via stream power Sep 10, 2020
- Sep 9, 2020 Financial nous like ‘Barnacle’ Bailey can guide cricket though the pandemic Sep 9, 2020