Lecture topics: Content Strategy, Social Media strategy, practice and specific marketing, Running a Communications department, CSR
Lecture topics: Content Strategy, Social Media strategy, practice and specific marketing, Running a Communications department, CSR
Devising and delivering an online course in multi-media sports journalism.
Lecture list:
Introduction: Sports Media in context
Writing sports news
Live reporting/Reporting action/Previews
Interviewing/Press Conferences
Sports Features/Magazine journalism/ Opinion pieces
Sports PR - how to handle it
Role of social media in multi-media journalism
Online sports journalism - practical guide
Official sports media/ The club journalist
Examining major multi-media sports platforms/portals
International comparisons - how US/UK handle multi-media sports journalism in football
Football Public Relations and Crisis Management