“Arsenal FC is a digital media juggernaut and a man who should take a lot of credit for building the foundations of this success is Richard Clarke. Smart, strategic and solutions orientated - he is a massive asset to any digital orientated organisation.”

Richard Glover - General Manager, Arsenal Broadband Ltd. (Later CEO, South Africa Tennis | Commercial Director, S Africa cricket)

Managing Editor

ARSENAL FC 2002-2015

My primary role was to devise and manage strategy in all content areas – website, international television show, social media (domestic and overseas), publications, apps, live web TV.

 
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Presented to me by the directors, staff and players of Arsenal FC when I left

Presented to me by the directors, staff and players of Arsenal FC when I left

Digital Achievements

  • Lead the development of one of the major club websites in world football producing highest quality content.

  • Created and managed content teams in London

  • Appointed and manage content teams in south-east Asia, USA, South America and other parts of the world

Appointed and led the following teams

  • Editorial team for written content

  • Production team for video content

  • Live team and commentary/TV team for live shows online

  • Overseas social media teams

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Social Media Achievements

I launched and devised content plans on all major social platforms. We did this:

  • Twitter – 3rd biggest sports team in world, biggest in EPL

  • Facebook – 5th biggest sports team in world

  • Soundcloud - biggest football team in the world

  • Instagram – 5th biggest football team in the world

  • Sina Weibo - 3rd biggest football team in the world

  • YouTube - fastest-growing football team in the world

 

Listen to my regular podcast on sports digital, social media, business and much more

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Initiated and/or managed the following content developments 

  • International TV Show (22 broadcasters in 100 territories)

  • Chinese social media - launched on WeChat, Sina Weibo, Tencent Weibo

  • Other overseas social media - launched in territories including Indonesia, Vietnam, China, USA, Japan

  • Virtual Reality studio at Emirates Stadium

  • Bespoke apps for special events

 

Read my blog on sports digital, social media, business and much more