COUNTY CRICKET BLOG: Blast catches fire at last | Sky's schedule, fights and food problems | Why fan engagement is the key | Yorkshire payouts
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Sports teams spend the vast majority of their time, money and focus trying to win matches. However, in reality, it is not success that determines the team a fan supports. Family, friends, locality or that first moment are much more influential.
This is true in football, let alone county cricket where the emotional ties are not so caught up in the macho maelstrom of British sporting culture.
At first, you might be attracted by some sort of success or star player but, when it inevitably wanes, you do not switch horses. After all, Manchester United have not lost their legion of fans in the past five years. Therefore it is not the need for constant victory that sustains the attraction, albeit it could well wain if your team never reach their previous heights.
In building support, little moments mean a lot. Like the ones in the tweets below.
For the child taken to their first cricket game in their primary school years, the result does not really matter and the taste of the ice creams will be long gone by the time they leave the ground.
But ‘a moment’ with the players? That can stay in the memory for a lifetime. It is 40 years ago, but I vividly remember speaking to Stuart Turner about Essex when he picked up his daughter from my school and getting Derek Underwood’s autograph on the beach at Broadstairs.
As these tweets suggest, county cricket is doing its bit here. But it is playing catch-up and it must do more. Commit to creating a fanbase one-by-one, moment-by-moment. The Blast and the RL50 offer opportunities in different ways. I have talked before about measuring the success of a game but how many kids play on the pitch in the break. It is about actively cultivating these ‘moments’, sporting serendipity if you like. It is something I learned from my time in US sport.
As ever, the tournament-that-shall-not-be-named will soak up the attention and the opportunity for the county game to grow. And, one of the problems is that the sport has been so mismanaged that a generation of fans do not know the difference between what is historic, cultured and real and what is parasitic and plastic.
Still, there is a sliver of hope if the players and the counties work hard to engage.
I bet Chris Simpson’s son (see above) will keep that hat for a while. And, as Sam Billings took the time to tweet back, the appreciation was mutual.
Good to see.
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T20 Blast
While I was always going to agree with Andy Nash and the Cricket Badger when they discussed the-tournament-that-shall-not-be-named, this podcast was an in-depth and nuanced account, see below. The former was chair of Somerset when you-know-what was in its gestation period. Yes, he resigned because of it and clearly feels it is likely to be a destructive force. But Nash was in the room when event was being created (actually make that ‘made up on the hoof then forced through’) which is more than most of us can say.
It is a depressing chat in many ways. If, as Nash and Eoin Morgan suggest, there can be only one short-form competition, then I fear for the Blast and, as the Badger says, the narrative has changed from 'can you-know-what survive?’ to ‘can the counties and their competitions survive?’ Just look at the YouTube video at the end of this section.
And if the Blast disappears then, in all probability, many of the counties will follow soon afterwards.
In other news, Teflon Tom Harrison finally left the ECB this week. He did an exit interview. Read it if you want, but I suggest you first put away all smashable items within easy reach. (Here’s another takedown from Being Outside Cricket.)
He'll have spent his obscene bonus and moved on to his next gig by the time the destruction he created comes to pass.
Sadly, I am starting to think that is almost inevitable.
In a previous podcast last week (see above) the Cricket Badger discussed the Blast and its lack of marketing push. It feels it has been struggling (although that epic Roses game may help it catch fire) and the lack of promotion from the ECB and Sky, their long-term broadcast partner, has been apparent. At first, they were not showing the Blast because of the IPL and then it was the Tests. Now they are just not showing it. OK, they are, but their scheduling has not allowed the tournament to gain momentum. The broadcaster tends to get a free pass because, in the past, they have covered the international game superbly and stood by the county version. That is undoubtedly true but the latter part might be waning. Also, in this podcast, The Badger ponders a question that has occurred to me - is the Telegraph... how should we say this... a bit too onside with the ECB. Certainly they seem to have given them a relatively easy ride in recent times.
The stars of the week in the Blast were Leicestershire who sold out Grace Road for the game with Lancashire on Tuesday following their decision to introduce £10 tickets for the rest of the competition.
We all know that the-tournament-that-shall-not-be-named will be compared to the Blast at the end of the campaign. Many observers feel the ECB are abusing their role as regulator and commercialiser by deliberately marginalising the Blast. But the Foxes, perhaps the smallest first-class county, filled their ground despite having a fraction of the marketing budget, little help from Sky (see above) and poor weather for a midweek fixture that came a couple of days after a four-day bank holiday. As I mentioned last week, price is critical. Leicestershire took a unilateral decision to reduce their tickets to the same level of you-know-what. But its prices have been kept artificially low by eating in to the ECB's reserves, which were built up by legacy fans, predominately in the international game but surely crossing over greatly with county membership.
Food taken from fans and a fight at Worcestershire Rapids game (Worcestershire News)
Yorkshire County Cricket Club investigating reports of drunken disorder from group of fans (ITV)
Cricket is not good at reading the room. As discussed, Blast ticket prices now appear high, in comparison to you-know-what and there is a cost-of-living crisis. So, if you are going to turn up, you might want to bring some of your own food and drink. This has always been an issue. I remember wrapping beer cans in silver foil on the morning of an England game so any inquisitive (and, I must have presumed, myopic) steward might think they were sandwiches should they feel the need to inspect my cool box. Worcestershire got it badly wrong last week. In fairness, they acted quickly and communicated a change in policy.
Regarding the drunkeness and the fighting. That has always happened, although the clip from Yorkshire was extreme. The tournament-that-shall-not-be-named had its issues last season and I suspect it will again. It is a particular concern given its stated purpose to attract families. Though, as Andy Nash said on the Cricket Badger podcast, it’s goals seemed to have completely changed since its inception.
However, I have sensed a little extra rowdiness in sporting crowds since we emerged from lockdown. All those pitch invasions at the end of the football season were worrying and, at times, nasty. There has been a build-up in tension and mental anxiety after the unprecedented times we have gone through. Mental health services are swamped, particularly those serving the younger generations, while working from home means some of us really need that extra release from our pastimes. Then there are the anxieties of what lies ahead. I am no psychologist but I do have a Masters degree in the Sociology of Sport, during which I studied Norbert Elias’ Quest for Excitement, which examined the role of sport in modern society. In no other environment can adults shout, scream and temporarily ‘lose it’ without bringing shame upon themselves. It is one of sport’s important social functions and it could become critical in the years ahead. But there could be disorder.
Post-match cricket sessions to return for weekend Blast fixtures ((Worcestershire CCC)
This is much more like it from Worcestershire.
Sprinkling of stardust provides Surrey with Blast-off in 20th season quest (Cricinfo)
How a Parisian breakfast fuelled Jimmy Neesham's dream Northamptonshire debut (Cricinfo)
Why Carlos Brathwaite and Samit Patel retired out tactically in the same game (Cricinfo)
Yeah, I get this tactic and I really don’t like it.
News, Views and Interviews
Player news: Alsop (Sussex - permanent), Duffy (Kent), Petersen (Durham - departure)
Toxic relationship with money an elephant in the long room at Lord’s (Guardian)
This piece is right. You might even say 'on the money'. But anyone who has worked for an elite sporting body will know they are utterly obsessed with revenue-raising. It’s all business, baby. And, let’s face it, media organisations ‘sell news’ for commercial gain too. Only the BBC is different, which is why that batty old Auntie needs to be preserved.
Those in commercial or partnerships ultimately run the club. Even in the ATM that is Premier League football, the era of fiefdoms such as those under Sir Alex Ferguson and Arsene Wenger are over. The ownership groups really rule the roost and they aim to maximise income despite any protestation to the contrary. In my experience, those interested in the deeper, more meaningful aspects of sport are at best, tolerated, if not marginalised and ignored. It seems any level of acquiescence occurs for fear of bad PR, not because it is the right thing to do.
Certainly, arguing against 'the suits' did my career running content, digital and communications for elite sports teams no good whatsoever. Which is I am looking for a job.
UMPIRES' COLUMN: Scorer is a crucial role (Bolton News)
This could be a huge financial blow to Yorkshire. It is getting super-murky and, frankly, I do not feel I know enough to have a firm opinion. While I have always backed Lord Patel’s reforms, due process needs to be followed. It was an impossible situation over the winter with sponsors bailing out and supposedly threatening the very future of the most historic county. Then again, for all I know, this is doing precisely the same thing.
George Dobell’s piece for the Cricketer suggests Yorkshire will fight this decision.
My big fear is that cracks appear in the foundations of the reform campaign and that forces of the establishment, some of whom felt there has never been a problem to resolve, take over once more.
Moeen Ali awarded OBE for services to cricket and admits 'door is open' for Test return (Cricinfo)
Hugh Morris awarded MBE (Glamorgan)
In Praise of Mickey Arthur (Peakfan)
I am interested in 99.94 which aims to “change cricket commentary”. But I do not really know how it is going to work. Still, click and sign-up to be involved in the beta phase.
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August 2023
- Aug 8, 2023 Because cricketers are worth it. Greed, ego and contract negotiations Aug 8, 2023
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May 2023
- May 20, 2023 COUNTY CRICKET BLOG: Blast preview | Foxes put meaning over money | Should Essex house Tigers? | Lancs v Somerset declaration row | Roach goes home | Lancs try to change rules at AGM May 20, 2023
- May 12, 2023 COUNTY CRICKET BLOG: Marketing trends in County Cricket | Week 6 Previews | Chaos at Derby | Cricket Paper back this weekend | Why invest in Yorkshire? | Tom Harrison paid £1.13m in final four months May 12, 2023
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April 2023
- Apr 29, 2023 COUNTY CRICKET BLOG: Week 3 reviews | 12-month IPL contracts offered to England players | Own your mistakes! | Sort out 'reciprocal' rights for county members | Tom Price heroics Apr 29, 2023
- Apr 21, 2023 COUNTY CRICKET BLOG: Championship Week 3 previews | Ballance retires | The dangerous ageism of labelling older fans 'a problem' | Saudi Arabia T20 threat | Oh Mickey (Arthur), you're so fine Apr 21, 2023
- March 2023
- February 2023
- December 2022
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November 2022
- Nov 18, 2022 COUNTY CRICKET BLOG: ECB change board | Back to an eight-team top division? | Smeed's move the first of many? | Hogan unretires | Major deals at Notts | Yorks racism hearing ramps up Nov 18, 2022
- Nov 3, 2022 COUNTY CRICKET BLOG: Richard Gould - the right CEO for the ECB ? | Shock Rushworth move | Yorkshire's key changes | New contracts - Wood, Barker, Hain | Surrey, Worcs coach appts Nov 3, 2022
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October 2022
- Oct 21, 2022 COUNTY CRICKET BLOG: Will a county 'go under' like Wasps? | Key says support you-know-what | Buttler & Croft contracts at Lancs | Yorks racism hearing in public? | Benefit Years no more? Oct 21, 2022
- Oct 8, 2022 COUNTY CRICKET BLOG: Angry reaction to Yorks' relegation | County Awards | Teams of the season | Will counties vote against Strauss Review? | Should we split cricket into two codes? Oct 8, 2022
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September 2022
- Sep 30, 2022 COUNTY CRICKET BLOG: Fantastic finale to the Champ season | Success at Surrey, Notts & Middx | Warks send Yorks down | Strauss Review reaction - and it's not good | Hildreth and Hogan farewells Sep 30, 2022
- Sep 16, 2022 COUNTY CRICKET BLOG: Should high performance mean high priority? | Royal London Cup previews | You-know-what 'least enjoyable' competition | $10m fine shows ECB the way on fighting racism Sep 16, 2022
- Sep 12, 2022 COUNTY CRICKET BLOG: Thompson delays county vote on Strauss review | Media blitz - Fri night Blast games, transfer window, player exodus | "One man and a dog" - still!!! | You-know-what Yr 2 figures Sep 12, 2022
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August 2022
- Aug 18, 2022 COUNTY CRICKET BLOG: 'Over my dead body' CEO on cutting counties | The schedule is a pretzel or a Rubik's cube | Hildreth retires early | Thompson's in-tray | My Faustian bargain Aug 18, 2022
- Aug 16, 2022 COUNTY CRICKET BLOG: Thompson appointed ECB chair | Special General Meeting forced at Lancashire | Yorks tribunal underway | Flintoff's Field of Dreams considered | Stevens to leave Kent Aug 16, 2022
- Aug 3, 2022 COUNTY CRICKET BLOG: Major moves announced | Yorks change captain | Royal London Cup is not an 'alternative' | What Dr Who tells us about the demise of county cricket | Loads of pessimism, sorry Aug 3, 2022
- Aug 1, 2022 COUNTY CRICKET BLOG: Will counties lose that £1.3m payment? | Why the balls have gone soft | Join Campaign to Save First-Class Cricket | B&H Cup 50 years on | Northeast's 410* Aug 1, 2022
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July 2022
- Jul 20, 2022 COUNTY CRICKET BLOG: Why first-class county cricket will be gone in six years Jul 20, 2022
- Jul 14, 2022 COUNTY CRICKET BLOG: Scarbados and Southport shine | Lancs Action Group rally members | Why do 'outsiders' love the Champ | What change will YOU make to save the game? Jul 14, 2022
- Jul 2, 2022 COUNTY CRICKET BLOG: What Wimbledon can teach English cricket | Vaughan off-air | Gale's parting shot | Sibley, Barnard moves | 'Bazball' in the county game | Who's out of contract Jul 2, 2022
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June 2022
- Jun 24, 2022 COUNTY CRICKET BLOG: Last four Yorks chairs blast ECB | Champ games to be played in UAE or Sri Lanka? | Introducing the 6ixty | Seriously, how to replace the ECB? | Big Somerset signing Jun 24, 2022
- Jun 17, 2022 COUNTY CRICKET BLOG: Yorkshire and former players charged | Willey returns to Northants | Moeen, Sibley to move? | Chesterfield of dreams | YouTube stream hacks Jun 17, 2022
- Jun 9, 2022 COUNTY CRICKET BLOG: Blast catches fire at last | Sky's schedule, fights and food problems | Why fan engagement is the key | Yorkshire payouts Jun 9, 2022
- Jun 2, 2022 COUNTY CRICKET BLOG: Blast crowds struggling, are you surprised? | Foxes fight back with £10 deal | Key to cut Championship games? | Fans' banners taken down | Jim Parks RIP Jun 2, 2022
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May 2022
- May 26, 2022 COUNTY CRICKET BLOG: T20 Blast Off | Ticket sales struggling because of you-know-what? | Has Championship been a let-down so far? | Surrey's classy gesture | Big sponsorship deal for Lancs May 26, 2022
- May 19, 2022 COUNTY CRICKET BLOG: ECB CEO Tom Harrison goes... finally | Have bad balls helped batters? | Bees stop play | Where you get in free after tea | Why should we listen to ex-players? May 19, 2022
- May 14, 2022 COUNTY CRICKET BLOG: Is a different Dukes ball the reason for all the runs? | Finally, an ECB chair we can believe in? | Sparkling new Potts |Best of the blogs May 14, 2022
- May 5, 2022 COUNTY CRICKET BLOG: Should Joe Clarke play for England? | Essex boardroom problems | Six ducks for Kent tail-ender | Yet more ECB nonsense May 5, 2022
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April 2022
- Apr 24, 2022 COUNTY CRICKET BLOG: Strauss Review nonsense | Key appointment doubts | Compton's stunning start | TalkSPORT's quality coverage | Syd Lawrence Apr 24, 2022
- Apr 15, 2022 COUNTY CRICKET BLOG: All the Championship previews | Mickey Arthur defends county cricket | A list of the ECB's mistakes this week | Player moves Apr 15, 2022
- Apr 7, 2022 COUNTY CRICKET BLOG: All the County Championship previews | Fantasy League tips | Bumble speaks out | Latest player moves | And 'Teflon Tom' wants to secure 'his legacy' Apr 7, 2022
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March 2022
- Mar 28, 2022 COUNTY CRICKET BLOG: Should we have a fan-led review? | Surprise! Talk of culling some counties | Yorkshire can't get out of their own way | Should the ECB fine themselves? | All the moves Mar 28, 2022
- Mar 7, 2022 COUNTY CRICKET BLOG: Warne remembered by Hampshire | Power struggles at top of the county game | More trouble at Yorkshire | Should Durham be asking questions? | Lots of new signings Mar 7, 2022
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February 2022
- Feb 18, 2022 COUNTY CRICKET BLOG: 'Civil War' at Yorkshire | Why Tom Harrison is cricket's Chesney Hawkes? | Mickey Arthur flies in | Surrey's 15k members | Davies banned for tweets | All the player moves Feb 18, 2022
- Feb 2, 2022 COUNTY CRICKET BLOG: Angry about the fixtures, the Yorkshire scandal and especially the ECB... here's why Feb 2, 2022
- January 2022
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December 2021
- Dec 24, 2021 BLOG: All the major player moves & contracts | Exploring Cricket & class | A right old 'Codgerfest' | Counties redeveloping grounds | Changes at Yorkshire | Peter O'Toole taught by Imran Khan Dec 24, 2021
- Dec 10, 2021 BLOG: Yorkshire look to rebuild | Lancashire's new ground | Coaching changes at Hants | Northants and Derbyshire overseas signings | All the latest player moves | Delay on 2022 fixture announcements Dec 10, 2021
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November 2021
- Nov 28, 2021 BLOG: Latest on Yorkshire racism scandal, all the county cricket moves, are ECB 'fit for purpose'? Nov 28, 2021
- Nov 10, 2021 Sign up FREE to the only County Cricket newsletter - all the latest in one place Nov 10, 2021
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October 2021
- Oct 28, 2021 It seems you can't wish Geoffrey Boycott a happy birthday anymore Oct 28, 2021
- Oct 1, 2021 The Championship must find its niche again and Mason Crane must not ruin my Spag Bol again Oct 1, 2021
- Oct 1, 2021 The Grumbler's County Championship team of the season - 2021 Oct 1, 2021
- Oct 1, 2021 How to say goodbye to a cricket season, career or life Oct 1, 2021
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September 2021
- Sep 14, 2021 Dear Mr Dowden, first-class counties are 'art treasures' too Sep 14, 2021
- Sep 8, 2021 We love seeing the youngsters play but it helps county finances too Sep 8, 2021
- Sep 1, 2021 Why watch when there is nothing to play for? Sep 1, 2021
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August 2021
- Aug 24, 2021 The intended consequence of diminished horizons Aug 24, 2021
- Aug 18, 2021 Like the many who will follow him, red-ball Ravi will be missed Aug 18, 2021
- Aug 11, 2021 Cricket needs diversity from all sides Aug 11, 2021
- Aug 3, 2021 Gimmickry can help county cricket too Aug 3, 2021
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July 2021
- Jul 29, 2021 50 and out? Why one-day cricket may fall through the cracks Jul 29, 2021
- Jul 20, 2021 A failure of governance Jul 20, 2021
- Jul 13, 2021 Cricket, data and Foxes Jul 13, 2021
- Jul 9, 2021 Lessons from six months of creating county cricket content Jul 9, 2021
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June 2021
- Jun 30, 2021 What happens when you become a cricket 'meme’ Jun 30, 2021
- Jun 21, 2021 How 'Hobbiton' is starting a village cricket team during a pandemic Jun 21, 2021
- Jun 15, 2021 Where's the fun? Derek Randall and Spinwash show the joyful chaos of yesteryear Jun 15, 2021
- Jun 9, 2021 County cricket fans are having their say... and their 'When Saturday Comes' moment Jun 9, 2021
- Jun 2, 2021 Why cricket's best YouTube channel is under threat Jun 2, 2021
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May 2021
- May 26, 2021 Fanning the flames for REAL supporter representation May 26, 2021
- May 18, 2021 Getting back in the ground, it’s going to be pretty damn emotional May 18, 2021
- May 18, 2021 By the end of this season, we’ll know if traditional county cricket has been outgunned May 18, 2021
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October 2020
- Oct 7, 2020 Vitality Blast: Team of the Season 2020 Oct 7, 2020
- Oct 7, 2020 Streaming offers red-ball cricket a lifeline Oct 7, 2020
- Oct 7, 2020 My T20 finals days: Michelangelo, Kiss Cam and the Sugababes Oct 7, 2020
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September 2020
- Sep 30, 2020 The Grumbler's Team of the Bob Willis Trophy 2020 Sep 30, 2020
- Sep 30, 2020 Barmy Army 'batten down hatches' as Covid hits cricket tour business Sep 30, 2020
- Sep 30, 2020 No-one marketed the Bob Willis Trophy final, so I did it myself for a tenner Sep 30, 2020
- Sep 24, 2020 Udal on Parkinson's Disease - 'When you play cricket, you learn to fight' Sep 24, 2020
- Sep 24, 2020 Tom Banton's not Somerset's Messiah, he's a very naughty boy Sep 24, 2020
- Sep 24, 2020 Why cricket fans will mourn this season more than most Sep 24, 2020
- Sep 10, 2020 Cold-blooded Murtagh takes on Donald Trump's spinner Sep 10, 2020
- Sep 10, 2020 By George, he's the proud No11, batting in his mother's memory Sep 10, 2020
- Sep 10, 2020 Bring back the 'FA Cup' of cricket Sep 10, 2020
- Sep 10, 2020 County game grows viewership via stream power Sep 10, 2020
- Sep 9, 2020 Financial nous like ‘Barnacle’ Bailey can guide cricket though the pandemic Sep 9, 2020