Motherwell FC have lifted only one trophy in the past 30 years. However, off the pitch, they beat off competition from Manchester United, Everton and Leicester to win the Best Digital/Social Media category at the Football Business Awards this year.

Grant Russell is the club’s Head of Brand, Digital and Communications. In this episode, he talks about the thinking, discipline and creativity that have gone into building a stand-out story for an otherwise overlooked Scottish team.

This is a deep dive into content strategy and, like me, Russell believes in cutting through clutter with a strict, realistic yet progressive vision for storytelling.

PAOK may be the first European football club to launch an OTT channel showing exclusive, live coverage of their home games.

This is the latest move for a historic club that has been trying to changes its story over recent years. Last season, they won their first Greek title for a generation, staying unbeaten throughout and later adding a victory in the cup final. This success came just a few years after new ownership had brought in a fresh approach to content strategy. The mood had clearly changed. So, when the conditions were conducive to launch an OTT channel, according to Panagiotis Aroniadis, they had the 'power and the madness' to take the plunge.