Barrie Tomlinson: The Content Strategy of Roy of the Rovers
Barrie Tomlinson played a major part in my childhood. As editor of Tiger & Scorcher and Roy of the Rovers, he was in charge of the two comics that dominated my reading before I went to secondary school.
At their height, these publications sold 300,000 copies per week in the UK and enjoyed guest writers including the England manager and Duke of Edinburgh. Of course, this was decades before digital media but, in this podcast, Tomlinson provides useful lessons in content strategy, character development, the importance of feedback, editorial control versus commercialisation, being prepared to 'kill your darlings' and much, much more
TOPICS
A crucial technological change in the printing process, allowing better pictures
The editing system he learnt and employed throughout his career
"I had no skills whatsoever". The advert I answered read: "Beginner wanted for children's comics""
Changing Tiger to an all-sports comic and increasing the features
The big picture policy
Getting the big-name celebrities involved
How The Duke of Edinburgh helped to launch Roy of the Rovers
Becoming a visible editor even signing his name under his copy
The importance of the feedback, sending in their two favourite stories
The Roy of the Rovers feedback phone-line and how it broke down
The importance of schools roadshows and get-togethers
Publicity 'stunts'
The change of tone with Roy of the Rovers, entering the off-field arena
The importance of the 'parent buy'
Trying to make Melchester your local team
The dual problem - rising television and long deadlines
The problems in football in the 1980s and how Roy Race handle them
The moral compass employed in deciding what story to cover
The shooting of Roy Race - a tale involving Sir Alf Ramsey, a 14-0 win and the noise of the crowd
Keeping the storylines fresh
Balancing up the art and the business of Roy of the Rovers
The end of Roy Race
The Scorer cartoon strip in the Mirror
The reputation of comics then and now
Would Roy Race work today? The graphic novel publication by Rebellion and the schools' involvement
Dan Dare, the Mekon and Big Daddy in the Waldorf Hotel
Will sports comics have their day again?
Barrie's legacy and how he would like to be remembered
LINKS
Barrie Tomlinson Twitter
Barrie’s Books Real Roy of the Rovers Stuff | Comic Book Hero