Thomas Lintz: The story of Transfermarkt
Transfermarkt is a phenomenon. Like IMDB in film and Boxrec in boxing, it is a community-sourced facts-and-stats site that has become the authority it is area.
It has 1.5 million football matches and 760,000 player profiles in its database. But the difference is the 80,000 coaches, 41,000 referees, 75,000 clubs and 12,000 agents.
Its valuations of players dominate the industry. Just visit LinkedIN and you’ll find representatives pitching their players based on their “TM price”.
In this podcast, managing director Thomas Lintz reveals the origin story of Transfermarkt. How it went from a passion project for self-confessed data nerds, through community growth and mainstream investment to become the data geek’s football site.
Podcast Partner: Pro Academy Players
TOPICS
What is Transfermarkt?
The importance of crowdsourced data
Why did Transfermarkt prosper when similar sites did not
Connecting the data geeks via community
The business v community service
The business model
How Transfermarkt recruit their researchers
How Transfermarkt calculate their player values
The importance of adding marketing value for major players
Obtaining the concrete information
How agents use Transfermarkt
The importance of SEO
The internationalisation of Transfermarkt
How Transfermarkt decide which markets to enter
How Transfermarkt are staffed
The transfer and rumours section
Has anyone gamed the system?
The technical infrastructure required
Did the deal with Axel Springer want to change anything
What Transfermarkt can tell us about attention spans and the obsession with data
LINKS
Thomas Lintz LinkedIN
Transfermarkt Website | Instagram | Become a data scout
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