Wacky signing announcements are all the rage. However Yeovil Town created the buzz of the summer, relative to their size, with a slew of inventive reveals using FIFA, Snapchat, Countdown and THAT meme. Here's how they did it.
All in Teams
Europe's most followed players bask in the shadow of Barcelona and Real Madrid
Cristiano Ronaldo is the most followed footballer in Europe. Like over half of the top 50, he used to play for Real Madrid or Barcelona. Correlation or causality?
Instagram, Leagues, SINA WEIBO and fairytales - ALL UP IN 2016/17
My analysis of the latest social media statistics for global football clubs. There are 148 teams over 1m in reach but just two over 200m...
EPL ✔︎, Europe ✔︎, USA ✔︎ - Now for 'Football Indonesia'
Football in Indonesia is very overlooked and very different. Here's my blog and vlog on the return of the domestic league after a two-year hiatus. And why Persib Day is unique.
27,000 in the stadium, 14m watching online - Lessons from Sidemen vs the YouTube AllStars
Sidemen beat YouTube AllStars 7-2 on May 21 in front of 27,000 people at The Valley and a reported 14m viewers online. There were lessons for broadcasters, clubs, supporters and storytellers everywhere.
XFL v NFL, Packer v Cricket, Me v Mr Gowlett - taking on the establishment
XFL challenged NFL, Kerry Packer challenged cricket - they had differing success but both made an impact in the overall coverage of their sport. Here's how
What the IPL! Why is digital sport ignoring Indian T20 cricket?
The 10th Indian Premier League has just begun. It is huge in India (population 1.34bn) but largely ignored outside of cricketing countries. But the real shame is that few are experiencing their unique brand of digital sport content
Storytelling, soccer and speaking at SXSW - part 2
My second talk on storytelling in soccer at SXSW is on Saturday, March 11. And, for me at least, it will be special. Here's the backstory. (Note to self, uses less Ss)
Why I love... Wolves' programme covers
Increasingly, programmes are seen as a hard sell in English football. But Wolverhampton Wanderers having thrown... ahem... a wolf among the pigeons with a set innovative cover designs. Read on to find out more
Notes on how to reveal signings in the January transfer window - Euro edition
Revealing your star signing in the January transfer window is a tricky business. But it is where clubs can excel. Let's look at seven major announcements from continental Europe in winter 2017 to assess their differing approaches.
Cut Out, Cut Back or Reshape - Why your digital sport diet has to start TOO!
Quality > quantity. Always. Here are some thoughts on your digital diet for the New Year.
Digital Sport and SportsBiz Predictions 2017 — List of Lists
New year, new horizons. The great and the good are predicting 2017 in digisport and sportsbiz. Here's a collection of their views. Plus a few of mine.