All in Digisport
2020: The digisport 'list of lists'
Welcome to my traditional ‘List of Lists’. This is the one where I aggregate and comment upon all those articles looking forward or looking back on the state of sports digital, social media, broadcasting, journalism and other related areas.
KSIvPaul2: Revenge, redemption and revealing a new boxing market
KSI and Logan Paul are fighting again… and this time it is tactical. Eddie Hearn’s Matchroom may be promoting the bout and world champion boxers could feature on the undercard. Is this experiment an insult to the sweet science or another reason why boxing is well-suited to changing ways that modern digital media can connect with fans?
Someone told sports content's biggest lie... again
They did it again, in front of everyone. This time I told them. Told them right to their face. Everything I thought... almost
Sounds like a mistake. Why the BBC's new app is all wrong
We all love the BBC, but the launch of the BBC Sounds App has been ill-conceived and its launch reveals an array of issues surrounding the corporation as the modern media environment rapidly evolves.
Sport’s Content Strategy’s 'List of Lists' - looking back on 2018 and ahead to 2019
It’s that time of year. Everyone is rolling out their ‘list’ articles, looking back on the digisport lessons from 2018 and spotting trends for 2019. Here’s an amalgamation of this year’s articles, with comments from yours truly.
What's the story, sporting glory?
Sport is about meaning. Is it often argued that players and clubs have lost sight of this but have content creators developed myopia too?
What this ticket tells us about the modern matchday experience
How a small brown ticket tells the story of modern-day sports fan engagement. Admittedly, the tale travels from Essex to Australia and back to Lord’s via the Premier League, gaming and the Tiger and Scorcher comic back in the 70s.
Global Benchmark: Real beat Barca, Schalke take China, Mexico rise and Man United's YouTube growth
Result Sports’ Global Benchmark data is the most trustworthy followership figures in world football. Here’s the trends I have spotted in the July 2018 statistics.
Introducing Sports Content Strategy
It would be too bold to call it a rebrand, more of a tidy up.
But my podcast is now called Sports Content Strategy and there’s other plans afoot!
Indonesian football Year 2: bigger crowds, island-hopping and digital acceleration
Working in Indonesian football is a challenging privilege. In my first year, I learnt about the incredible passion for the game, their desire to improve, the issues holding them back and the huge potential for the friendly but overlooked country. But how can I help in year two?
Content lessons for the team that did not win a League game all season... but did not sack their manager
At the end of the football season, Brechin City hit the news, seemingly for the wrong reasons. They were the first Scottish club to go a full League season without a win in 126 years. Whatsmore, they did not change their manager. How did they handle this on social media?