Result Sports’ Global Benchmark data is the most trustworthy followership figures in world football. Here’s the trends I have spotted in the July 2018 statistics.
All in Social Media
Indonesian football Year 2: bigger crowds, island-hopping and digital acceleration
Working in Indonesian football is a challenging privilege. In my first year, I learnt about the incredible passion for the game, their desire to improve, the issues holding them back and the huge potential for the friendly but overlooked country. But how can I help in year two?
Content lessons for the team that did not win a League game all season... but did not sack their manager
At the end of the football season, Brechin City hit the news, seemingly for the wrong reasons. They were the first Scottish club to go a full League season without a win in 126 years. Whatsmore, they did not change their manager. How did they handle this on social media?
How Zaphod Beeblebrox, the Monkees, U2's albums and my car insurance help explain the problems faced by young content creators
There’s debate over the salary taken home by Social Media managers. The answer should be more than 42… thousands dollars, but there’s lots of factors keeping it down
Overachievers: The St Pauli story
St Pauli are the only established second-tier football team with more than one million followers on social media. That should rank them as another overachiever but does their cult status make them too unique to learn from?
Notes on SXSW18: Luke Skywalker, the CIA and the trendy podcast thing
It was my third time talking at SXSW but there were plenty of other 'firsts' in Austin.
Overachievers: Boxing must counter-punch UFC on social media, right now!
Boxing is enjoying another renaissance with big fight after big fight in sell-out venue. However, it still lags behind UFC in terms of social media smarts. How did that happen and how will it change?
Why I love... Lukas Podolski
Former Germany striker Lukas Podolski is an over-achiever on social media. I like his style, his positivity and the way he projects his personality. Here's why...
FC Global: Notes on the 179 football clubs with over 1m social media followers
Lots and lots of numbers in this blog. Looking at all the football clubs with more than 1m followers on social media, what is changing, which countries like which platforms and who is overperforming?
What is your off-the-wall sports social media prediction for 2018?
So it's officially 2018 and it is blogging law that you have to produce a predictions piece. I canvassed the opinions of colleagues across the sports digital and business sector.
They were asked to answer one question - what is your off-the-wall sports social media prediction for 2018?
My favourite social post by a football club in 2017 is....
Here are my favourite social media posts by football clubs in 2017. The first was "tolerance, diversity and unity in one picture". The second was hilarious honesty. But both were unplanned.
How Ultimate Team cards helped the FIFA video game do a number on all-comers
The video game FIFA has beaten its main competitor because of its concentration on realism, creative evolution and the statistics for Ultimate Team. Ahead of the release of FIFA18, here's the story so far...