Wacky signing announcements are all the rage. However Yeovil Town created the buzz of the summer, relative to their size, with a slew of inventive reveals using FIFA, Snapchat, Countdown and THAT meme. Here's how they did it.
All in Social Media
Notoriety v Money - The C(l)ash of Styles in the Fight before the Fight
Mayweather v McGregor came about partly because of social media. As a result, millions will be made. The American is more skilled in the sweet science but the Irishman has developed his reach, brand and revenue-making potential with his posts on Twitter, Instagram and Facebook
Europe's most followed players bask in the shadow of Barcelona and Real Madrid
Cristiano Ronaldo is the most followed footballer in Europe. Like over half of the top 50, he used to play for Real Madrid or Barcelona. Correlation or causality?
Instagram, Leagues, SINA WEIBO and fairytales - ALL UP IN 2016/17
My analysis of the latest social media statistics for global football clubs. There are 148 teams over 1m in reach but just two over 200m...
EPL ✔︎, Europe ✔︎, USA ✔︎ - Now for 'Football Indonesia'
Football in Indonesia is very overlooked and very different. Here's my blog and vlog on the return of the domestic league after a two-year hiatus. And why Persib Day is unique.
How McGregor is running rings around Mayweather on social media
It's the fight before the fight. Floyd Mayweather is renowned for his slick skills in the square ring but Conor McGregor is beating him to the punch on social media
Content lessons from a 10 year-old boy
We hear so often about 'the attention economy' and importance of the youth market for today and tomorrow's content. So what are 10-year-old's consuming right now? I have been conducting my own in-house research.
27,000 in the stadium, 14m watching online - Lessons from Sidemen vs the YouTube AllStars
Sidemen beat YouTube AllStars 7-2 on May 21 in front of 27,000 people at The Valley and a reported 14m viewers online. There were lessons for broadcasters, clubs, supporters and storytellers everywhere.
Joshua v Klitschko - the social media fight
Joshua v Klitschko is the biggest ever boxing match on British soil. The fighters are similar in everything but age. So how has this battle between a Millennial and someone from Generation X played out on social media?
What the IPL! Why is digital sport ignoring Indian T20 cricket?
The 10th Indian Premier League has just begun. It is huge in India (population 1.34bn) but largely ignored outside of cricketing countries. But the real shame is that few are experiencing their unique brand of digital sport content
Faster, higher, stronger imagery - @Olympics on Instagram
The Olympics may be the pinnacle of sporting endeavour but it has been lagging behind in social media. Their Instagram account may be changing that.
Storytelling, soccer and speaking at SXSW - part 2
My second talk on storytelling in soccer at SXSW is on Saturday, March 11. And, for me at least, it will be special. Here's the backstory. (Note to self, uses less Ss)