Muhammad Ali's unique appeal was grounded in a very social media approach. All he needed was the apps themselves!
All in Social Media
Oil slick or oil tanker - who has the most engaging formula in motor sport?
Formula 1 and Formula E have very different media models. The established motorsport giant is TV-first while the new kid zooming around the block is concentrating on digisport innovation. Even letting social media voting affect the race! Have a read and decide who's turning on the turbo and who is stuck in the pits.
Cricketer James Taylor and footballer Fabrice Muamba did not know each other until mid-April 2016. Then they were bought together by the serious illness that ended their careers. But social media helped to unite them in adversity
My reflections on SXSWSports including Ronda Rousey, Odell Beckham Jr, Vernon Davis, Sanya Richards-Ross and how they connect to their audiences directly... and monetize their 'brand'.
Yours truly was privileged to speak at the third annual Sports Fan Engagement Conference in Charlotte this week. Here’s a short post of my digisport observations…
Cristiano Ronaldo is the world's best footballer (only Lionel Messi could argue) but he is way ahead of the field in social media. Richard Clarke analyzes how he did it.
So the Broncos won #SB50. But, for me, it was the Panthers who put in a more impressive game performance on Twitter. Here’s my analysis of coverage in the window around the game.