It was my third time talking at SXSW but there were plenty of other 'firsts' in Austin.
All in Digisport
FC Global: Notes on the 179 football clubs with over 1m social media followers
Lots and lots of numbers in this blog. Looking at all the football clubs with more than 1m followers on social media, what is changing, which countries like which platforms and who is overperforming?
What is your off-the-wall sports social media prediction for 2018?
So it's officially 2018 and it is blogging law that you have to produce a predictions piece. I canvassed the opinions of colleagues across the sports digital and business sector.
They were asked to answer one question - what is your off-the-wall sports social media prediction for 2018?
If content were really king then creators would be treated like royalty
In sports organisations, it is all about the W and $, not the story. But that really needs to change. Here's why...
The accidental experiment that proves media consumption is changing... and BT are terrible
Look, I did not mean to do it. Pride got the better of me. I thought the kids would miss their shows but, as it turned out, they weren't watching them anyway. And, it seems, their parents have quietly changed their viewing habits too.
How Ultimate Team cards helped the FIFA video game do a number on all-comers
The video game FIFA has beaten its main competitor because of its concentration on realism, creative evolution and the statistics for Ultimate Team. Ahead of the release of FIFA18, here's the story so far...
The Overachievers: Yeovil Town - how signing a player in real life (and then on FIFA17) created the 'reveal' of the summer
Wacky signing announcements are all the rage. However Yeovil Town created the buzz of the summer, relative to their size, with a slew of inventive reveals using FIFA, Snapchat, Countdown and THAT meme. Here's how they did it.
So I 'Started With Why'...
I read "Start with Why" and decided to write my own. Here it is. It will be left on my digital sport consultancy page so you know what I do... and why I do it
Instagram, Leagues, SINA WEIBO and fairytales - ALL UP IN 2016/17
My analysis of the latest social media statistics for global football clubs. There are 148 teams over 1m in reach but just two over 200m...
27,000 in the stadium, 14m watching online - Lessons from Sidemen vs the YouTube AllStars
Sidemen beat YouTube AllStars 7-2 on May 21 in front of 27,000 people at The Valley and a reported 14m viewers online. There were lessons for broadcasters, clubs, supporters and storytellers everywhere.
What the IPL! Why is digital sport ignoring Indian T20 cricket?
The 10th Indian Premier League has just begun. It is huge in India (population 1.34bn) but largely ignored outside of cricketing countries. But the real shame is that few are experiencing their unique brand of digital sport content
Storytelling, soccer and speaking at SXSW - part 2
My second talk on storytelling in soccer at SXSW is on Saturday, March 11. And, for me at least, it will be special. Here's the backstory. (Note to self, uses less Ss)