It was my third time talking at SXSW but there were plenty of other 'firsts' in Austin.
All tagged boxing
Overachievers: Boxing must counter-punch UFC on social media, right now!
Boxing is enjoying another renaissance with big fight after big fight in sell-out venue. However, it still lags behind UFC in terms of social media smarts. How did that happen and how will it change?
Notoriety v Money - The C(l)ash of Styles in the Fight before the Fight
Mayweather v McGregor came about partly because of social media. As a result, millions will be made. The American is more skilled in the sweet science but the Irishman has developed his reach, brand and revenue-making potential with his posts on Twitter, Instagram and Facebook
How McGregor is running rings around Mayweather on social media
It's the fight before the fight. Floyd Mayweather is renowned for his slick skills in the square ring but Conor McGregor is beating him to the punch on social media
Muhammad Ali - a Social Media genius before it even existed
Muhammad Ali's unique appeal was grounded in a very social media approach. All he needed was the apps themselves!