It was my third time talking at SXSW but there were plenty of other 'firsts' in Austin.
All tagged UFC
Overachievers: Boxing must counter-punch UFC on social media, right now!
Boxing is enjoying another renaissance with big fight after big fight in sell-out venue. However, it still lags behind UFC in terms of social media smarts. How did that happen and how will it change?
Notoriety v Money - The C(l)ash of Styles in the Fight before the Fight
Mayweather v McGregor came about partly because of social media. As a result, millions will be made. The American is more skilled in the sweet science but the Irishman has developed his reach, brand and revenue-making potential with his posts on Twitter, Instagram and Facebook
How UFC is beating boxing to the punch
UFC is threatening to overtake boxing in the public consciousness. UFC fighters are outperforming boxers on social media. The sweet science has had many post-mortems but could a lack of digital focus become the knockout blow?
The authentic > the aesthetic
Why did one grammatically-incorrect tweet by Middlesbrough FC and three words by Borussia Dortmund give us so much more than Kobe Bryant's retirement announcement.
My reflections on SXSWSports including Ronda Rousey, Odell Beckham Jr, Vernon Davis, Sanya Richards-Ross and how they connect to their audiences directly... and monetize their 'brand'.