John Dykes: Taking the Premier League to Asia

If you live in Asia and you follow the Premier League then John Dykes will be a familiar face. 

He hosts coverage of the English top flight for Fox Sport Asia out in Singapore.

John is English but has spent the majority of his broadcasting career in South-East Asia. Therefore he is well-positioned to discuss how interest in the Premier League has grown in the past few decades, analyse which leagues are best-placed to compete and also challenge some of the myths about football fans in this part of the world.

Misha Sher : The Art of Branded Sports Entertainment

Branded entertainment is one of the most important new components in the content strategy for any sports rights-holder.

Every club, governing body or broadcaster needs partners and, in the digital age, their demands have changed rapidly and dramatically

I wanted to explore this area so I spoke to Misha Sher, whose LinkedIN profile says he’s Worldwide Vice President, Sport & Entertainment at MediaCom.

Misha has vast experience in the field and sits on the Entertainment jury at the Cannes Lions International Festival of Creativity.

He has collaborated with his fellow jurors on a new book called the ‘The Art of Branded Entertainment’.

This podcast is called the Art of Branded Sports Entertainment.