As Chief Football Writer of the Times, Henry Winter is one of the most respected and influential sports journalists currently working the UK.

Winter’s career started well before social media but he has fully embraced the medium and now boasts a Twitter following akin to that of a mid-table Premier League club.

This is a wide-ranging conversation taking in the state of sports journalism, the newspaper industry, TV and sport as well as social media. But it is all underpinned by the thoughtful analysis and humility Winter’s readers will know so well.

Rudy Gestede is the epitome of a modern footballer.

Aside from training and playing, he is building businesses, developing his charity and promoting a personal brand on YouTube.

The Benin international has featured for Blackburn, Aston Villa and Middlesbrough during a high-calibre career. But his is looking ahead to later life with a spirit of entrepreneurship and self-development.

And social media underpins all it.