All in podcast

Nigel Walker: How Guerilla Cricket is thinking outside the commentary box

Nigel Walker: How Guerilla Cricket is thinking outside the commentary box

Rich Clarke
podcast

Guerilla Cricket, and its previous incarnation Test Match Sofa, challenge the long-established norms of broadcasting England's national sport.

This is not the cosy cake-filled commentary box of the BBC. It beers and banter in a basement flat plus humourous, sometimes sweary, jingles at major moments. (You’ll hear a few of those through this podcast).

But real innovation (not just the copying and twisting that content creators constantly do) so often starts at this level and has to fight resistance from those in incumbent positions.

So is Guerilla Cricket a revolutionary new model for live commentary that could be rolled out across other sports? 

Or is it just a hobby that can only exist in its sporting niche?

Listen and then you decide

Ehsen Shah: Marketing the modern footballer

Ehsen Shah: Marketing the modern footballer

Rich Clarke
podcast

We are told these days that athletes are “brands”.

Digital and social media has given them unprecedented tools of direct communication. So does that mean you can just find your audience, tell your story, engage your followers and then sponsorship dollars will roll in?

Ehsen Shah, MD of B Engaged, is guiding some major footballers through this particular opportunity/problem.

What they have to do, how they have to act, who they have to listen to and how they react to ‘haters’ or tough times on the pitch?

Giuliano Giorgetti: Re-inventing Inter Milan

Giuliano Giorgetti: Re-inventing Inter Milan

Rich Clarke
podcast

In late 2017, Inter Milan announced a major innovation in their content capabilities. The Serie A club hope Media House will be a revolution in the way they tell their story. I wanted to explore the concept a little further so I spoke to Inter’s Media Content Director Giuliano Giorgetti about how this famous old team is trying to change its culture for the digital age. 

Tony Jeffries: From reluctant child boxer on a Sunderland council estate to LA gym owner (via an Olympic medal)

Tony Jeffries: From reluctant child boxer on a Sunderland council estate to LA gym owner (via an Olympic medal)

Rich Clarke
podcast

Tony Jeffries never took boxing that seriously until he won an English schoolboys title. Soon he was captaining his country at amateur level and winning a bronze medal at the 2008 Olympic games. Unfortunately, hand injuries curtailed his pro career but he moved the US and set up a new business in boxing gyms.

Now he is expanding his empire, training boxing coaches and developing his own Box'N'Burn podcast in which discusses all aspect of self-improvement.

Marcelo Balboa: Backstreets to Pro

Marcelo Balboa: Backstreets to Pro

Rich Clarke
podcast

Marcelo Balboa is a pioneer of US soccer. The goal-scoring centre-back represented his country in two World Cups and was the first player to earn 100 caps for the Stars and Stripes

His father was a professional player in Argentina and made the game a major part of Marcelo’s childhood.

He worked his way through the tough semi-pro leagues in the early 1980s, played in Mexico and would join Colorado Rapids when the MLS started in 1996.

But how did those formative years shape his later career?

Chatri Sitoydtong - building Asia's first multi-million dollar sports franchise

Chatri Sitoydtong - building Asia's first multi-million dollar sports franchise

Rich Clarke
podcast

Chatri Sityodtong is CEO, chairman and founder of ONE Championship, the martial arts competition based in Asia. 

The event has enjoyed incredible growth since it started in 2011 but, as Chatri points out, its success will be based on Asian values. His aim is to make ONE Championship the first multi-billion dollar sports franchise from that Continent.

This is not MMA, not UFC and a character like Conor McGregor would not be welcome. Take a listen to find out why.