Successfully rebranding their image is among the hardest tasks a sports organisation will ever seek to accomplish Fans, especially in football, are tribal, resistant change and lack a clear vision of what they want. But they will tell you, often straight in your face, what they don’t want. Bristol City seemed to have made a success of change in March 2019. So I travelled down to Ashton Gate to speak to chairman Jon Lansdown about the reinvention of the Robins.