All tagged fan engagement

Mario Leo: Sportsbiz, digital, the need of New Year resolution

Mario Leo: Sportsbiz, digital, the need of New Year resolution

Rich Clarke
podcast

Sports digital media is full of loud voices with little to say. Mario Leo is the opposite. The founder and CEO of Result Sports is one of Europe's leading experts on social media strategy and metrics. He also has firm views on ways the sports industry should try to monetise existing audiences and look to engage new ones. Mario and I have shared an hour on this podcast for the last four New Years. But the effect of the pandemic makes this conversation very different - some things will be changed forever, some will never come back and some will be accelerated. We discuss why 2021 is a crucial year for the future of sports business.

Jesse Cole: How to REALLY put your fans first

Jesse Cole: How to REALLY put your fans first

Rich Clarke
podcast

Many sports organisations say they put the fans first, however no one is doing it quite like the Savannah Bananas.

Since Jesse Cole took over this 'very minor' minor league baseball outfit, crowds at their 'shows' have gone from a few hundred to 4,000 sell-outs for season upon season.

The formula is simple - taking out all of the friction fans face in attending an event and replacing it with pure, unadulterated fun.

Every ticket is all-you-can-eat, there is no advertising in the stadium and they have no corporate sponsorship. Almost nothing is spent on marketing, instead, a host of fan-friendly antics and activations garner them attention.