Since they launched in 2015, Eleven Sports have been at the vanguard of sports broadcasting via an over-the-top platform.

They led the way in the development of Watch Together technology and recently announced perhaps their most significant deal as the domestic broadcaster for the Belgian League.

Their business is not restricted to OTT but my conversation with Tom Middleditch, Global Head of Digital, centred on this relatively new technology.

For the last few years, talk has grown about OTT’s ability to redefine the sports rights landscape. It is likely that Covid-19 will only accelerate this process.

This is an area with huge potential given the ability of rights-holders to go direct to consumer via OTT and the deep-dive data it can provide. However, there are major technological hurdles such as piracy and latency.