Tim Hinchey: Medals, membership and fast-lane change

Tim Hinchey: Medals, membership and fast-lane change

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The USA swim team have one of the best records in sport – they have not lost an international meet in over 60 years.

Tim Hinchey

Tim Hinchey

While this success may be formidable, it does not necessarily prepare the organisation for the wider challenges of modern governance. That’s why president Tim Hinchey is putting participation, content, communication, CRM and safe sport at the top of his agenda, alongside those all-important Olympic preparations.

Meanwhile, the commercial acumen he honed at Derby County, Charlotte Hornets and Colorado Rapids is being put to good use, even at a non-profit organisation like USA Swimming, as Hinchey builds for the next three games in Tokyo, Paris and Los Angeles.

Topics

His early work at USA Swimming

The issues of modernisation

Communicating with swim parents

Launching into CRM and the content strategy that feeds it

The Olympic Trails and their commercialisation and sponsorship activation

Lessons from being an American at Derby County

The television and live streaming strategy

The importance of top stars in keeping USA Swimming relevant, especially outside the Olympics

How a new swim league is allowing swimmers to create interest and sponsorship

USA Swimming HQ at Colorado Springs

USA Swimming HQ at Colorado Springs

The Olympics restrictions on commercialisation by athletes and how they might change

Safe Sport – how has USA Swimming reacted to Larry Nassar case in gymnastics

The breadth of his role. Being judged on medals but having to care for the recreational

Why swimming may fit perfectly in the modern world

The cost of giving back. Why membership dues have not changed in over 30 years

Why transparency is key for a non-profit

The fast-track learning in a period of significant growth in MLS

USA Swimming’s relationship with para-swimming – “We are supporters on the sidelines”

The Olympics targets and priorities

Leveraging Olympic success to create new fans

Links

USA Swimming website | Twitter | Instagram | YouTube

Tim Hinchey Twitter | LinkedIN

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