David Fowler: New sports business models for the 'other 90%'

David Fowler: New sports business models for the 'other 90%'

Rich Clarke
podcast
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How does sport rebuild itself in the wake of Covid-19? As the lockdown eases, this question is starting to be asked around the industry. Much of the focus has been on the top 10 per cent, the big teams and leagues that dominate the agenda. However, surely it is those in the lower reaches who should have the most concern.

David Fowler is the Director of Marketing at MyCujoo, a live football streaming platform focussing primarily on small and middle-tier federations, leagues and clubs all over the world to produce and distribute live and on-demand content.

As a former Head of Strategy and Intelligence at FIFA, David has strong views on the way those outside football's upper echelons might realign their operations and business models. This wide-ranging discussion is not about the big teams, they can look after themselves. It is about how smaller organisations might face up to the greatest ever threat to their existence.

David Fowler

David Fowler

* In the current crisis, I am offering a free presenting partner slot to help select businesses in the digital sports sector. If you are interested, please contact me here.

Presenting partner for this podcast: International Football Business Institute, See full details at the bottom of the page.

TOPICS

What sort of sporting environment will we see after the lockdown?

David's top 3 - more creativity, virtual communities, the acceptance of lower quality content 

His worries for football at non-league level 

The background to MyCujoo

The opportunity in the new realities of sport in the post-Covid-19 world

How can MyCujoo assist a non-League club, leagues and federations

Monetising tools with MyCujoo

The crucial aspect of building community

Why not use YouTube or Facebook instead?

The opportunity to test new sports business models

The opportunity for players

Working the federations and leagues for a centralised production approach

How the Netherlands is coping with Covid-19

Rebuilding sport in a better way, not the same way

LINKS

David Fowler Twitter | LinkedIN | Blog

MyCujoo Website | Twitter | MyCujoo Live Services

PRESENTING PARTNER

International Football Business Institute

Get the most wanted degree in the football industry

. The Postgraduate Course in International Football Business prepares young people for an executive career in the football industry. This year-long course is operated by IFBI accredited by the University of Brussels and based in the Belgian capital. The course is limited to 20 participants per years and the fee includes six field trips to top European organisations plus a host of guest lecturers.

Meanwhile, the Master Class in International Football Business is designed to help established executives to strengthen their strategic thinking.

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