Andrew Ryan: Running FIBA Media
Your browser doesn't support HTML5 audio
Andrew Ryan: Running FIBA Media
The origins of FIBA go back almost 90 years and it has been organising a basketball World Cup since 1950 but only in the last decade has the federation truly obtained a prominent global profile.
Andrew Ryan
Last year's World Cup enjoyed a television reach of 3bn. The victorious Spanish side took 45 per cent of their nation's active television audience when they beat Argentina in the final. The success of the tournament in China and elimination of holders USA at the quarter-final stage showed there is life in basketball outside the NBA and the sport is unequivocally the global No2 behind football.
Content has been at the heart of FIBA's recent growth, as exemplified by an astounding 1.5bn video views on social media at the World Cup. Andrew Ryan is MD of FIBA Media, he explained their approach to content, broadcast properties, OTT, personalisation and data, influencers and esports.
TOPICS
Reflections on the FIBA World Cup and how content led their growth strategy
The breadth of FIBA events throughout the year
Publishing 2000 games on their YouTube channel each year
The organisation of the content team
Defining the content strategy of FIBA media
Closing the gap between media teams and broadcast partners
Working with influencers/players to mutually build their brands
FIBA's approach to multi-lingual content
The challenge of acting holistically with different internal media agencies
Balancing FIBA's OTT product with live media rights
Personalisation of OTT - where they are and where they are trying to get to in five years
The trust factor that allows sports to positively exploit data
Using 3x3 to grow the game
Where esports fits in FIBA's future