Mario Leo: Football Digital Media predictions 2020
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Mario Leo: Football Digital Media predictions 2020
It is now a tradition for Mario Leo and I to discuss digital sports trends at the start of each year.
Mario runs RESULT Sports, a global digital sports media Platform enabling mobile, social and web opportunities for rights-holders all over the world. Therefore his opinions are worth listening to.
Mario Leo
This is the 50th edition of Sports Content Strategy and, quite fittingly, it is a long, deep conversation looking at all aspects of the business.
We look at broadcasting, social media, sports business models, globalization, streaming, data, the role of politics and much much more.
TOPICS
What has and has not changed in 2019
Has the label ‘digital’ disappeared the movement of digital talent
Clubs can monetize by carving out rights in overseas territories not covered by existing deals
Why 2020 is the year of streaming
The importance of politics running over borders to solve sporting problems
Streaming direct-to-consumer - will it work in football
The divergence revenue in football
Why this all leads to a global super league
Why ‘The Avengers Assemble’ approach could kill passion
Lessons from 2019 in football social media - Instagram, TikTok
What metrics can you trust
Why football must change its view of television
Why the growth of MLS in the last decade must be admired
Has Mario’s 2019 prediction about Instagram’s engagement levels come true?
Why analytics is the key to TikTok’s success Twitter’s role in sports these days
Regional differences in sports social media - why Japan is an exception, why the UAE misses GooglePlus
The emergence of paid-for options on clubs’ social media How data will be used in 2020
A plea against short-termism in football Mario’s three predictions for 2020 - google Maps, selling on Instagram and using analytics in greater depth