Ben Wells: Sport, digital and the re-emergence after Covid-19
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Ben Wells: Sport, digital and the re-emergence after Covid-19
Sport in the UK is getting ready for the return of spectators.
The sticking plasters that have covered the business models of organisations can start to be whipped off. The question is what will we find underneath?
Ben Wells has spent lockdown thinking deeply on these issues. The CCO of PTI Digital has wide experience from his time at Chelsea FC and Bath Rugby. He believes it WILL be different, behaviours WILL change and some aspects of sports will NEVER be the same again. However, there IS an opportunity to forge a different future. And, he believes, digital will be at its heart.
Ben Wells
TOPICS
Why digital is the second industrial revolution
Why control of the customer relationship is crucial
The battleground that has been lost to the social media companies by sports
Putting 'goodwill on the balance sheet'
The role content plays in your strategy
The current sports commercial model - ad-hoc and unstrategic
"Sponsorship will become cashless. Partnerships will be partnerships"
Comparing the average of season ticket holders in different sports around the world
The importance of re-engaging with communities post-Covid
The purpose-driven approach behind brand
The reaction to Covid and how it will be led by price or quality
What specifically is being pushed forward because of Covid
The importance of a clear communications strategy
Why the future belongs to "marketers and value creators not salesmen"
The widening split between rich sports and poor sports