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Dan Weston: Poker, data analysis and decision-making in cricket

The use of data in the analysis of sporting performance is well-known but not yet universally employed.

Poker has become viewed as a Petri-dish for strategic thinking based on probability which, if applied correctly, can provide long-term success.

Dan Weston is a former professional gambler and poker player. He was also one of the UK’s top slot-machine players in his young days.

Now, he is applying his shrewd statistical knowledge to cricket as recruitment analyst of Leicestershire CC and the Birmingham Phoenix.

Luca Massaro: How to become an award-winning Sports Digital Agency

Starting a sports digital agency is a dream for many people and arguably there has never been a better time set up on your own.

You are your own boss, you can be creative, work in sport and make good money. On the flipside, the responsibility is entirely on your shoulders and, right now, competition is particularly intense.

Luca Massaro took the plunge five years ago when he set up WePlay in London. In this podcast we talk about how he assessed the market before launch, character lessons, how they have had to change their offering, the crucial art of pitching for business and the qualities that brought them the Football Business Agency of the year award in 2017.